Privacy Policy

Privacy Policy

Effective Date: 25th May 2018

This Privacy Policy describes Flawless Feet Ltd’s practices regarding the collection, use and disclosure of the information we collect from and about you when you use Flawless Feet Ltd’s website, mobile applications, social media, products and services. 
By accessing or using the services, you agree to this Privacy Policy.



This Privacy Policy contains the following sections:

  • The Information We Collect
  • How We Use Your Information
  • Cookies and Similar Technologies
  • Online Analytics and Advertising
  • How We Share and Disclose Your Information
  • Your Choices
  • Third Party Links and services
  • Children’s Privacy
  • International Transfer of Data
  • Your Rights
  • How Long We Store Your Information
  • Changes to Our Privacy Policy
  • How We Protect Your Information
  • Flawless Feet ltd Contact Info


Flawless Feet Ltd collects a variety of information that you provide directly to us. We process your information when necessary to provide you with the services that you have requested when accepting our Terms of Service, or where we have obtained your prior consent, or where we have a legitimate interest to do so. For example, we may have a legitimate interest to process your information for to be able to provide treatment, invoice & billing and enhancement purposes of the services we provide to you, or for analytics, research, and reporting purposes. Without your information, we cannot provide you with the services you have requested or you may be limited in your use of the services.

1. Information You Provide to Us

Flawless Feet Ltd’s collects information from you through:

  • Patient Enquiries and Registration.
  • The Flawless Feet Ltd’s services that you use.
  • Requests or questions you submit to us via forms or email (e.g., website enquiries, website chat enquiry, direct email, facebook messenger).
  • Your communications and dealings with us.
  • Your participation in Flawless Feet Ltd’s sweepstakes, contests, or research studies.
  • Uploads or posts to the social media, website & use of service.
  • Requests for information through 3rd parties or 3rd party referrals / assistance.

Information from and about you:
The types of information we collect will depend upon the services you use, how you use them, and what you choose to provide.
The types of data we collect directly from you may include:
                  Name, address, D.O.B, telephone numbers and email address.
                  Optional information may included photographs, patient relationships, referral sources etc.
                  Log-in details and password, if you create an Flawless Feet Ltd’s account.
                  Any email requests or questions you submit to us.
                  Demographic information such as your gender, age, etc.
                  User-generated content you post in public online platforms.

We are required to generate records of all treatment provided. The HCPC – Health and Care Professions Council mandate that all data must be kept for a period no shorter than seven years.
This does not impede your right to be forgotten. We are able to archive your content upon your request but you patient records and notes must be kept in line with HCPC guidelines.

Information about others:
If you choose to recommend our services online, via social media, on use our online referral service we will use that person’s contact information, which may include their email address or their social network identity, to send an invitation. Flawless Feet Ltd stores the information you provide to send the invitation & to register that person.


  1. Information We Automatically Collect

When you use our services that connect to the Internet, including, but not limited to, when you access the services via our websites, your mobile devices, any Flawless Feet Ltd’s software/applications, we automatically collect certain information as described in this Section.
As discussed further below, we and our service providers (which are third party companies that work on our behalf to provide and enhance the services) use a variety of technologies, including cookies and similar tools, to assist in collecting this information.

Log Files:
When you use the services, our servers automatically record certain information in server logs. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type and settings, referring / exit pages and URLs, number of clicks and how you interact with links on the services, metadata associated with uploaded Content, domain names, landing pages, pages viewed, mobile carrier, date and time stamp information and other such information.

Device Identifiers:
When you access the services using a mobile device, we collect specific device information, including your MAC address and other unique device identifiers. We also collect information such as the type of device you are using, its operating system, and mobile network information, which may include your mobile phone number. We may associate this device identifier with your account and will use data associated with your device identifier to customize our services to your device and to analyse any device-related issues.

Location Information:
We collect and process general information about the location of the device from which you are accessing the Service (e.g., approximate geographic location inferred from an IP address).


3. Information We Collect From Third-Party Integrations

When you use third-party integrations (e.g., Drift, Facebook Messenger, Slack, Asana etc), such providers may allow us to have access to and store additional information about your interaction with those services and platforms as it related to use of the services. If you do not wish to have this information shared, do not initiate these connections.


4. Information We Collect from Affiliates and Non-Affiliated Third Parties

Flawless Feet Ltd may receive additional information about you, such as demographic information, from third parties, such as business partners, marketers, researchers, analysts, and other parties (e.g facebook) that we may use to supplement the information that we collect directly from you.



To collect the information in the “Information We Automatically Collect” section above, we and our service providers use Internet server logs, cookies, tags, SDKs, tracking pixels, and other similar tracking technologies. A web server log is a file where website activity is stored. An SDK is a section of code that we embed in our applications and software to allow third parties to collect information about how users interact with the services. A cookie is a small text file that is placed on your computer or mobile device when you visit a site, that enables us to: (i) recognize your computer and login session; (ii) store your preferences and settings; (iii) understand which web pages of the services you have visited; (iv), enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform analytics; and (vi) assist with security and administrative functions. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, email open rates, measure popularity of the services and associated advertising, and to access user cookies. As we adopt additional technologies, we may also gather information through other methods.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari).



We use your information (including any information that we collect, as described in this Privacy Policy) for various purposes depending on the types of information we have collected from and about you and the specific Flawless Feet Ltd services you use, including to:

  • Provide the services you have requested.
  • Respond to your request for information and provide you with more effective and efficient customer service.
  • Provide you with product updates and information about products & services you have purchased from us.
  • Provide you with service notifications via email and SMS.
  • Contact you by email, postal mail, or phone regarding Flawless Feet Ltd’s and third-party products, services, surveys, research studies, promotions, special events and other subjects that we think may be of interest to you.
  • Customize the advertising and content you see.
  • Help us better understand your interests and needs, and improve our services.
  • Synthesize and derive insights from your use of different Flawless Feet Ltd’s products and services.
  • Engage in analysis, research, and reports regarding use of our services.
  • Provide, manage, and improve the services.


1. Analytics

We use third-party web analytics services (e.g., Google Analytics) on our services to collect and analyse the information discussed above, and to engage in auditing, research and reporting. The information (including your IP address) collected by various analytics technologies described in the “Cookies and Similar Technologies” section will be disclosed to or collected directly by these service providers.

2. Online Advertising

Third parties or affiliates may administer Flawless Feet Ltd’s banner advertising programs and other online marketing on non- Flawless Feet Ltd websites and services. To do so, these parties may set and access first-party cookies delivered from a Flawless Feet Ltd’s domain, or they may use third-party cookies or other tracking mechanisms. For example, a third-party provider may use the fact that you visited the Flawless Feet Ltd website to target online ads for Flawless Feet Ltd’s services to you on non- Flawless Feet Ltd websites. Or a third-party ad network might collect information on the services and other websites to develop a profile of your interests and target advertisements to you based on your online behaviour. These parties that use these technologies may offer you a way to opt out of ad targeting as described below. You may receive tailored advertising on your computer through a web browser.




Flawless Feet Ltd will share your information in the following ways:

  • Service Providers.
    We may provide access to or share your information with select third parties who perform services on our behalf. These third parties provide a variety of services to us, including without limitation billing, sales, marketing, provision of content and features, advertising, analytics, research, customer service, shipping and fulfillment, data storage, security, fraud prevention, payment processing, and legal services.
  • Third-Party Integrations.
    When you initiate a connection with a third-party integration through the services (e.g., Drift, Facebook Messenger, Slack, Asana etc), we will share information about you that is required to enable your use of the third-party integration through the services.
  • Business Transfers.
    If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the services can continue to operate. In such case, your information would remain subject to the promises and commitments contained in this Privacy Policy until such time as this Privacy Policy is updated or amended by the acquiring party upon notice to you. If such transfer is subject to additional mandatory restrictions under applicable laws, Flawless Feet Ltd will comply with such restrictions.
  • Public Forums.
    The services make it possible for you to upload and share comments or feedback publicly (i.e., outside of the Flawless Feet Ltd mobile and web app) with other users, such as on the Flawless Feet Ltd social media, blogs etc. Any information that you submit through such public features is not confidential, and Flawless Feet Ltd may use it for any purpose (including in testimonials or other Flawless Feet Ltd marketing materials). Any information you post openly in these ways will be available to the public at large and potentially accessible through third-party search engines. Such information can be read, collected and/or used by other users, and it could be used to send you unsolicited messages. Accordingly, please take care when using these features of the services.
  • Aggregate/De-Identified Information.
    From time to time, Flawless Feet Ltd may share Aggregate/De-Identified Information about use of the services, such as by publishing a report on usage trends. As stated above, this Policy places no limitations on our use or sharing of Aggregate/De-Identified Information.
  • We may also disclose your information to third parties with your consent to do so. For example, we will write to your GP to update them on your treatment but only with your consent.


We provide you with a number of choices with respect to the information we collect and use as discussed throughout this Privacy Policy. For example: – You may instruct us not to use your contact information to contact you by email, postal mail or phone regarding products, services, promotions and special events that might appeal to your interests by contacting us at any time.
In commercial email messages, you can also opt out by following the instructions located at the bottom of such emails.
Please note that, regardless of your request, we may still use and share certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain operational or service-related emails, such as those reflecting our relationship or transactions with you but we have to retain your medical records for a period shorter than seven years.



The services contain links to third-party websites such as social media sites, and also contain third-party integrations. If you choose to use these sites or integrations, you may disclose your information not just to those third-parties, but also to their users and the public more generally depending on how their services function. Because these third-party websites and services are not operated by Flawless Feet Ltd. Flawless Feet Ltd is not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your personal and other information will be subject to the privacy policies of the third party websites or services, and not this Policy. We urge you to read the privacy and security policies of these third-partys.



Our services are available to all ages. For children under 16, we may need to get consent from someone with parental responsibility. This could be: − the child’s mother or father; − the child’s legally appointed guardian; − a person with a residence order for the child; − a local authority designated to care for the child; or − a local authority or person with an emergency protection order for the child. However, some children under 16 can give consent if they can fully understand the information given to them. This is known as ‘Gillick competence’.



Flawless Feet Ltd complies with EU General Data Protection Regulation (GDPR).
Any data that leaves the EU is protected under the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the EU parliament and the UK’s Information Commissioner’s office regarding the collection, use, and retention of personal information from the European Union and Switzerland to the United States.
In compliance with the GDPR, EU-US Privacy Shield and Swiss-US Privacy Shield Principles, Flawless Feet Ltd, commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Flawless Feet Ltd at:
We may transfer information that we collect about you to third party processors across international borders and outside the EU. These third parties may have access to your information for the limited purpose of providing the service we have contracted with them to provide. They are required to have a privacy policy and security standards in place that are at least as protective of your information as is this Privacy Policy (including those provisions related to compliance with the EU-US and Swiss-US Privacy Shield). Flawless Feet Ltd will take reasonable and appropriate steps necessary to ensure that any third party who is acting as a “data processor” under EU and Swiss terminology is processing the personal information we entrust to them in a manner that is consistent with the EU-US and Swiss-US Privacy Shield Principles.



If you want to learn more about the information collected through the services, or if you would like to access or rectify your information and/or request deletion of information we collect about you, or restrict or object to the processing of your information, please contact us using the contact information below. You may have to make a ‘Subject Access Request’. This is covered in the ICO’s Subject Access Policy which is available on request. Where you have provided consent, you may withdraw your consent at any time, without affecting the lawfulness of the processing that was carried out prior to withdrawing your consent. If you are dissatisfied with the way we process your information, you may lodge a complaint with the ICO (Information Commissioner’s Office) the UK’s independent body set up to uphold information rights.



We will retain your information for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law.



We reserve the right to amend this Policy at any time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. We will make the revised Policy accessible through the services, so you should review the Policy periodically. If we make a material change to the Policy, you will be provided with appropriate notice and we will seek your consent to the updated Policy in accordance with legal requirements.



Flawless Feet Ltd takes technical and organisational measures to protect your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure, and thus we cannot ensure or warrant the security of that information. If you have any questions about security on our services, you can contact us at


Flawless Feet Ltd – Contact Info

The data controller of your information is Flawless Feet Ltd, located at 30 Sydenham Road, Sydenham, London, SE26 5QF. If you wish to contact us or have any questions about or complaints in relation to this Privacy Policy, please contact us at